Private Medical

Beyond Healthcare

Client: Private Medical
Agency: Earnest

–  Branding
–  Art direction
–  Typography

Private Medical are a US based healthcare provider, who offer an exclusive personal service. They go beyond the standard, beyond concierge service, reaching out and protecting their clients regardless of global location.

The Beyond Healthcare campaign captures the luxury, high-end values of the company. Stripped back typography combined with carefully curated photography helps to give a sense of their unique proposition.

Development work

As this campaign was all about showing how the client goes ‘beyond’ the normal levels of service for healthcare, we were keen to create a flexible device that would bring this to life and communicate it effectively. In order to create something that was distinct from their existing brand, we explored the idea of portals and dividing lines; places of transition where the audience could move from one place to another. The final campaign however, used none of these ideas and it was a simpler, typographic solution, combined with treated photography that suited their brand style and their clients more effectively.

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