Southern Water

Water for Life

Client: Southern Water
Agency: Corporate Culture

–  Branding
–  Art direction
–  Typography
–  Illustration

Southern Water wanted to create a campaigning brand, separate from their corporate identity, to express the value of water and the importance of this precious resource in our every day lives.

The Water for Life brand captures and celebrates this in a vibrant and flexible visual system that was adopted across all customer touch points.

Development work

As this campaign was to form the public face of the company, we were keen to develop a system which was bright, engaging and fun! We explored natural, organic forms; watched and drew the way water ripples and moves and translated that into the development work below. This exploration informed the final brand, finally settling on a practical system of patterns and waves and a clearer, more practical brand mark.

Final outputs

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